Monday, 31 January 2011
Draft Article
Laura Sage, is the up and coming female music artist of this decade. We sneaked her into our studio for a quick five minute interview in her busy schedule and to talk about her latest album ‘The Red Knee Monster’.
Laura, it’s a pleasure to have you here…
Thanks, everything is a bit manic at the minute with tours, new albums and interviews – It’s hard to get used to!
You released your first album under a record label last week, how do you feel about that?
Over the moon! I can’t believe how quick it has all happened; I didn’t know how people would react when it was released, but selling 90,000 copies in my first week I’m guessing they liked it!
You have tracks on the album featuring Florence & The Machine, Magnetic Man and MIA, how did you manage to round up such successful artists?
I told my agent who I wanted to work with and on the same night he rang back telling me he’d arranged for me to work with them. My agent knew that no was not an option.
Where can we expect to find you performing this year?
Reading, V Festival and The Isle Of Wight Festival. I will also be doing a tour, but that doesn’t start until the 4th of September.
Have you made many celebrity friends?
The people who I have worked with I have become quite close with but I also met Noel Fielding and he is absolutely hilarious.
Who’s your favourite music artist?
Katy B. Without a doubt. She dominates the stage and is so unique. I love her.
Mariokart on the Wii. I may not be the best selling musical artist in the world, but I am the fastest on Mariokart.
(Laughs) Thanks Laura, it’s been a pleasure meeting you, and I wish you the best of luck for your tour.
Yea, thanks for having me.
Thursday, 27 January 2011
Saturday, 22 January 2011
Magazine Mock Ideas
This is the mock idea for the magazine that I am actually going to produce. I said in my magazine pitch that I wanted to create a simple but catchy idea and i hope that i hae achieved this without being too plain. The main idea that I want to stick with is the tri colour scheme, so by making the model's skin more pale than usual and then bringing out the purple that will be on the model's top will help to achieve this. I am proud of this piece of work and I think that as long as i do not make this magazine too simple it will have the effect on the audience that I would like. I think that simplicity is hard to get away with when trying to appeal to an audience, however, if I justify my conventions and explain them well, I think that I could pull off this magazine.
Friday, 21 January 2011
Edited Images Of Test Shots
Here i have picked out a few of the test shots and edited them on photoshop to see which effects i could use and which may look best in my magazine. I think that this research will help to give me more ideas and will help produce more creative editing that i could perhaps use when i make my final product.
Evaluation Of Magazine Pitch Comments
On the whole, people who have commented on my magazine pitch, and the feedback i got in class all gave me positive feedback. The main point that appealed to my peers was the fact that this magazine is a unisex magazine. I will use this feature as one of my USP's, however, my main USP is to feature up and coming bands. People also said in my feedback that 15 - 25 is an accurate age group to be aimed at as the genre of music i have chosen to write about is most common with this age of people. I have also been warned that the use of sharp colours in my imagery may contradict my simple format idea. I will take this into considersation when creating my magazine and hopefully it will be able to contend with the likes of NME.
Thursday, 20 January 2011
Evaluation/Conclusion Of Decision Of Fonts
After evaluating the feedback on the fonts that I had narrowed down, it was clear that the top font was the favourite. I think that the font gives the magazine a simple but eye catching style and would be very recognisable on a shelf. I will use this font for the Masthead, however, I may consider different arrangements of this font to see whether it is worthwhile using. Here is the font that i am going to use:
Unique Selling Point Of My Magazine
All magazines on a shelf in a shop have reasons why people buy them, this is because they each have a unique selling point that patricularly appeals to their target audience.
The unique selling point of my magazine is to feature an interview of the latest up-coming artists. This will be different to other magazines as they may not feature such newly signed artists and it will also tell you their secrets as to how they become famous or 'made it'. I think that this will help to make my magazine be more successful as it helps to make my magazine more targetted at the 15-25 age category that i am aiming for.
Golden Section And Photography
This link shows you how to take a photograph with the most effect on the audience. It tells you how to place a person in the picture so that their eye is drawn the most to one part of it. I shall use this when taking test shots and then layer on these golden spirals/triangles to see whether my photography is effective according to these theories.
Wednesday, 19 January 2011
Monday, 17 January 2011
Audience Profile
Name: Faye Chamberlain
Gender: Female
Age: 24
Occupation: Merchandiser at Next Plc.
Background: Faye stayed at school untill she was nearly 17. Faye did not enjoy school, however, stayed on a college to persue her interest in Media , Psychology, Art and Textiles however, did not enjoy this and became an apprentice for a Japanese fashion export company and then later joined Next Plc. and has recently been promoted to a merchandiser. This involves her choosing each season which clothes do or do not go onto the shelves in Next's shops throughout the UK. Faye is very keen on fashion and shows originality in every movement she makes.
Ambitions: Faye has always wanted to be a professional photographer or own an afternoon tea shop on the beach of Newquay.
Musical Preferences: Indie/Alternative/Blues/Rock/60s/70s/The Beatles
Likes/Enjoys: Music Festivals/ Travelling in her campervan/ Taking photos/ Going out with friends and family/ Listening to music
Dislikes: Boring people & toilets at festivals
Idols: Blondie, Mick Jagger, The Beatles, Katy Perry
Audience Profile
Name: Harry Tibbles
Gender: Male
Age: 16
Occupation: Student
Background: Harry studies Media, Psychology, Business Studies & ICT at AS level. Harry is a keen editor of pictures and enjoys listening to music. Harry buys music magazines (usually NME) on a weekly basis and has a passion for new and upcoming bands. Harry has chosen his subjects wisely so that he is able to go into advertisement as a full time job, as that is where his passion lies, along with music. If Harry forgets his iPod, you know something is wrong.
Ambitions: Become a professional advertiser; own a record label
Music Preferences: Dubstep, Indie, Alternative, Rock, Electronic, Charts, Up and coming bands
Likes/Enjoys: Going to the cinema; using his laptop; using photoshop to create different graphics and edit pictures; listening to music; looking for the latest music/trends; fashion; going to gigs/parties/festrivals; being with friends.
Dislikes: Unreasonable people; slow computers; cheaters and Mondays
Idols: Magnetic man and Krissi Murrison
Idols: Magnetic man and Krissi Murrison
Moodboard/Inspiration
This moodboard reflects the sort of layout and imagery I plan to use on my magazine cover. The centre image will very much inspire my cover image and i will use similar conventions to NME on how they match coverlines, masthead and the image all together.
Colour Schemes/Decision Of Fonts
I have looked at colour schemes and found quite sophisticated colours such as black and white with one contrasting colour in most of the pallettes, i very much like this idea and wish to use this idea within my magazine cover. Number 11 is ideal for me as i have created a t-shirt with this colour on and in order to achieve my simple imagery idea, i will have to use very simplistic colours. The purple offers contrast which would draw in the reader's eye, but the dark purple would still appeal to the boy side of the target market. Other colours such as blue and grey so would keep a sophisticated image. I also think grey, orange and white looks effective when used professionally, I will test many pallettes, although I think the purple will be my final choice unless another colour scheme works very well. I also like colour pallette no. 4 as it is offers and old fashioned/retro look and uses black and white imagery to gain interest. After my test shots, I will experiment with different colours and see which work with the image, fonts and layout i am trying to achieve.
Magazine Name
I have looked into names for my magazine and thought about which would best fit a magazine which appeals to both genders and instantly stands out to you as a music magazine. I thought of names such as:
My inspiration for this name of my magazine came to me when i was playing my guitar in my room and I looked at the amplifier, it said output and it suited my magazine immediately.
- Navara - this, however, had nothing to do with music and was not very popular with the people in my class.
- Musique - I felt that this was not aimed particularly well at my target audience and it seemed to be aimed more at a girl's audience.
- Amps - Other students in the class used this and I wanted to think of something more original and maybe more technical and to do with music.
My inspiration for this name of my magazine came to me when i was playing my guitar in my room and I looked at the amplifier, it said output and it suited my magazine immediately.
Things To Do...
- Labels
- Audience Profile
- Institution Profile
- Test Shots
- Mock Up
- Double Page Draft
- USP
Sunday, 16 January 2011
Experimenting With Fonts
Here i have experimented with some fonts to see which sort of style I may want for the mast head and the text within my magazine. I looked into some quite artistic fonts, such as graffiti and some three dimesional shapes. Graffiti is not just artwork for hip-hop and rap music any more, it is far more widely appreciated by many types of people and i think that it will give my magazine an original edge. I also looked into some digital and technologic fonts, as the name of the magazine is Output, so i could play on the term to help increase originality. I have not yet decided which font to use yet, however i will research into more fonts and use colours to see whether one font is outstandingly superior to the others.
Thursday, 13 January 2011
Moodboard/Inspiration
This moodboard looks into images which will inspire the articles and the layouts for my magazine. This mood board will help me further develop my ideas.
Model Appearance
My magazine is aimed at the indie/alternative genre and i thought that in order to get my magazine exactly how i wanted it, i would like to use a colour scheme of purple, white and black. This not only follows the tricolour scheme convention of a magazine but also helps me to follow the simple format idea. I decided that in order to get the image just the way i wanted, i would have to design my own t-shirt for my model. I looked into images of girls who i wanted my model to look like and i found the following:
I like the hair on these models, despite not quite fitting the category of people i am aiming at. I like the poofed and back combed effect. I'd like my model to be wearing a pair of ripped leggings so that most of the focus is on the model's t-shirt.
When deciding on which t-shit for my model to wear, i wanted a black shirt but with an outstanding colour which would run throughout the magazine. I chose the colour purple, however i could not find anything with this on anywhere - so i designed my own. i used these images:
To create this on photoshop:
I have had this image printed onto a black vest top using a professional t-shirt printing company.
This will give my model the look i am trying to achieve.
The appearance of my model is largely influenced by this picture of Florence & The Machine. I wish my model to be doing a simlar pose, however, the hair will be larger and will look more 'roughed up'.
I like the hair on these models, despite not quite fitting the category of people i am aiming at. I like the poofed and back combed effect. I'd like my model to be wearing a pair of ripped leggings so that most of the focus is on the model's t-shirt.
When deciding on which t-shit for my model to wear, i wanted a black shirt but with an outstanding colour which would run throughout the magazine. I chose the colour purple, however i could not find anything with this on anywhere - so i designed my own. i used these images:
To create this on photoshop:
I have had this image printed onto a black vest top using a professional t-shirt printing company.
This will give my model the look i am trying to achieve.
The appearance of my model is largely influenced by this picture of Florence & The Machine. I wish my model to be doing a simlar pose, however, the hair will be larger and will look more 'roughed up'.
This is the t-shirt I have designed and had made by a company:
Thursday, 6 January 2011
Magazine Pitch
Indie/alternative unisex magazine with a simple format aimed at 15-25 year olds. Inspiration from NME and Clash. Original imagery with sharp colours and intriguing articles.
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